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A collection of thoughts and discussions from our team, as well as guest contributors. Do you have something to say? Then contact us to get featured.

What are Pirate Metrics? AARRR

In this blog post, we understand what they are and when it is best to deploy them   Even for…

How to Identify Your Ideal Customer

An entrepreneur can have an excellent business model, products or services and still never achieve their full potential in sales….

What’s in it for me?

Putting your customer’s Needs Ahead of Your Product or Service What’s in it for Me? What’s In It For Me…

Sell more with FABs

FAB is an acronym for Features, Advantages and Benefits – something that smart salespeople and marketers alike have been using…

The Importance of Open Questions

For some people, holding conversations is easy, while others seem to have to work harder just to make an impression….

A Collection of Sales Acronyms

When you’ve worked in the world of selling for a long time, you become desensitised to sales acronyms and terminology…

NatWest Mentor for London & Brighton

What’s the background? At the beginning of March this year (yes, before all of the drama), I was officially invited…


“You’re born to be a salesperson”. “You’ve got the gift of the gab”. Heard them all before? Boring aren’t they….

How to find investment using LinkedIn and Twitter

Looking for investment for your startup can be a daunting task. Many of the founders we work with despise ‘selling’…

Are you neglecting your business?

‘The cobbler’s children have no shoes” is a phrase that tells a story of a cobbler putting his customer’s needs…

Feeling overwhelmed? Try Eisenhower!

To-do lists Don’t get me started on to-do lists. These things seem like a great way to get a handle…

The Webtrends Optimize Podcast

Back in June, I was invited to take part in the Webtrends Optimize Podcast Series #THEBIGLIFT and the episode was…

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