Category: Coaching

What Does a Start-Up Mentor Do and Why Does Your Business Need One?

As the founder of a B2B start-up, you’re excited about your idea and the opportunities for growth that lays ahead….

Coming out of lockdown: The implications for B2B start-ups

Now lockdown restrictions are easing, the economic climate is changing. Many UK companies have struggled during this difficult period –…

Three Challenges That Make Startup Growth Harder & How to Overcome Them

A great idea is a step in the right direction. But it’s not enough on its own. Often, that vision…

What are Pirate Metrics? AARRR

In this blog post, we understand what they are and when it is best to deploy them   Even for…

How to Identify Your Ideal Customer

An entrepreneur can have an excellent business model, products or services and still never achieve their full potential in sales….

What’s in it for me?

Putting your customer’s Needs Ahead of Your Product or Service What’s in it for Me? What’s In It For Me…

Sell more with FABs

FAB is an acronym for Features, Advantages and Benefits – something that smart salespeople and marketers alike have been using…

The Importance of Open Questions

For some people, holding conversations is easy, while others seem to have to work harder just to make an impression….

A Collection of Sales Acronyms

When you’ve worked in the world of selling for a long time, you become desensitised to sales acronyms and terminology…

NatWest Mentor for London & Brighton

What’s the background? At the beginning of March this year (yes, before all of the drama), I was officially invited…


“You’re born to be a salesperson”. “You’ve got the gift of the gab”. Heard them all before? Boring aren’t they….

How to find investment using LinkedIn and Twitter

Looking for investment for your startup can be a daunting task. Many of the founders we work with despise ‘selling’…

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