29 Aug

How To Define Your Unique Selling Point (USP)

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How To Define Your Unique Selling Point (USP)

Your Unique Selling Point (USP) is the one thing that sets you apart from your competition. It’s the one thing, or a collection of things, that makes your business different.

Some people say your USP needs to be something that can’t be copied, but I think that’s only part of what makes a strong USP. It doesn’t need to be complicated, and there are many ways to find your USP. But it does need to be something uniquely yours. Here are some ways you can define your USP and why it’s so important for business success.

 

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How to Find Your USP

A USP is one of the most important parts of your business. It’s not just a tagline to be forgotten in a top drawer somewhere, it’s a set of qualities that sets you apart from your competition. In order to have a successful business, you need to have a strong USP.

There are many ways to find your USP, but here are some common ones:

  • What makes you different from other businesses in your industry? 
  • What do people say after they worked with you? 
  • What do people say when they hear about your product or service? 
  • Do customers come back to purchase more because of something special you offer? 

Your USP might be something simple, like offering services that others don’t or providing an established product at an affordable price. It could also be something more complicated like the environment in which you work or the personal relationships with your employees. Whatever it is, it needs to represent who you are and make your business stand out from the rest.

 

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Why Your USP Is Important for Business Success

A USP is the thing that sets you apart from your competition. It’s what makes people interested in your product or service and what makes them want to buy it instead of someone else’s.

Some people think that a strong USP has to be complicated or that it can’t be copied. That’s not true at all! A USP doesn’t need to be complicated, and there are many ways to find it and make it great. But it does need to be something uniquely yours.

I’ll show you some of those ways and why they’re so important for business success:

  • Your USP will make you different from your competitors: If someone else is selling the same thing as you but at a lower price point, your USP will give customers a reason to choose you instead of them.
  • Your USP helps attract new customers: Your USP helps people see what’s unique about your business, which gives them a reason to reach out and learn more about who you are and what you can do for them.
  • Your USP makes people feel special: Everyone wants something they can tell their friends about! When they have a special experience with your company, they’ll feel compelled to share their story with

 

Conclusion

A Unique Selling Point is a differentiator that sets you apart from the competition and makes you stand out. It’s what you can offer that’s unique and different and what makes your business stand out.

If you’re struggling to find your Unique Selling Point, we can help. We offer a free consultation to help you figure out what sets you apart from the competition and how to make your USP compelling and memorable.

"Ben was very knowledgable and has extensive previous experience with bringing a product to market swiftly and effectively which was exactly what I was lacking because I had never done it before and plus I was very busy developing the product."
"Back in March, I had got to the point in the business where I was struggling through lack of experience to bring the business to the next stage, and at that time I had seen a post on Linkedin that had caught my eye from a guy called Ben Bennett. I researched Ben a bit and we spoke a few times over the next few days and I explained to him what I wanted to achieve with the business. Ben was very knowledgable and has extensive previous experience with bringing a product to market swiftly and effectively which was exactly what I was lacking because I had never done it before and plus I was very busy developing the product. Over the next 6 months, we worked on a brief, a marketing plan and hiring strategy along with extensive research of our main competitors and what sets us apart, so we can understand our target customer personas, where they hang out and exactly how we can get their attention. At the end of the 6 months, we have achieved all of that and more along with on-boarding some great staff that are really talented. I am now excited to see what we can do with our product and we will definitely be working with Ben again in the future."
Tony Ward Director Psydro Brighton
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Written by Ben Bennett

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