22 Oct

How to Get in Front of Your Perfect Customers Without Spending a Penny

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How to Get in Front of Your Perfect Customers Without Spending a Penny

If you’re trying to grow your business, you know that you need customers. But finding customers can be challenging. You might spend all day on social media and only get one warm lead. Or maybe you go to networking events and not meet anyone who needs your product or service.

Your time is precious, so why waste it? Here are some tips for how to find your perfect customer without spending any money.

Know what your customers want

Before you go looking for customers, you need to know what they want. Think about the benefits they’ll experience from your product or service and how you can help them with their pain points. You should even think about how your product or service is different from what’s currently available on the market.

You don’t have to spend a lot of money to conduct research, either! You can find out what they want by asking friends and family who might be interested in your product or service, as well as those who are looking for something like it. And if you’re not sure where to start (or don’t know anyone who would be interested), sign up for a free trial of popular tools like Survey Monkey and Google Consumer Surveys.

Find your target audience

It can be tough to figure out where to start when you’re trying to find your perfect customer. Knowing your target audience allows you to share your message with the people most likely to be interested in it.

Start by figuring out who you want as a customer. If you’re a designer, for example, who is your perfect customer? What do they enjoy doing? What are their interests? What are their values? Then deep still, what keeps them awake at night? What do they want to achieve? Once you know what they love and care about, that will help you develop messaging that resonates with them.

Once you know your target audience, then it’s easier to figure out how to reach them. You might start by sharing articles on social media that align with their interests. Or you could join groups where they meet or network with each other. Asking friends of friends if they know anyone like this also works!


Become an expert on your industry

To find your perfect customer, you need to be an expert in your industry. That means understanding the problems that your customers face every day and what they’re looking for in a product or service provider.

If you don’t know what people in your industry are thinking or experiencing, then how can you provide them with a solution? You won’t be able to offer them what they need.

One way to become an expert is by reading blogs related to your industry. Keep up with what people are talking about in your business niche and look for common themes. Read books relevant to the field. Attend conferences where people in your specialisation gather (for example, if you want to know more about sales, join the communities on Meetup).

You’ll quickly gain knowledge about the problems that exist in your industry and how other businesses address these problems. This will allow you to speak more confidently when talking with potential customers about products or services that may solve their problems.

Reach out to people without a sale in mind

The first thing you can do to find your perfect customer without spending any money is to reach out to people with the intention to learn, instead of sell.

Ask them for insight into their respective field. Do they want to join you in creating a blog post or vlog? How can you help them spread their message?

These activities will be received as valuable and generous, and they, in turn, are likely to enquire more about you and your business.


Listen to the chatter

Are people actively asking for your products or services? Use Hashtags on Social Media platforms to better understand what people are looking for online.

If you’re a plumber, for example, take the time to search for people who are looking for a plumber on Facebook or Twitter. Then, send them a message telling them about your business and how you specialize in fixing leaks quickly. Offer them an incentive, too!



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Do not give up, and keep trying

It’s not always easy to find your perfect customer. But, you absolutely can meet someone who needs what you have. The key is to keep trying. Perhaps next time you go to a networking event, try joining the group of people who look like they’re having the most fun. Or perhaps one of your warm leads that didn’t convert last time will be more interested in your product or service after that person’s changed their life for the better.

You need to do whatever it takes to find your customers, no matter how difficult it may seem. 


This piece of advice is going to seem a little bit backward. You might think that in order to get in front of your perfect customer, you have to spend money on ads, or on hiring a marketing agency. But here’s what you can do instead:

Reach out to people with no expectations. Find people who are interested in your industry and who you would like to work with, but don’t expect anything from them. Keep reaching out, give them great information, and help them out when you can.

It’s amazing how many business owners I talk to who are frustrated because they don’t have enough customers yet. My advice is always the same: keep trying, don’t give up, and reach out to people with no expectations.

I hope this article has helped you out!

"Working with Ben has made me a more confident and efficient recruiter and I couldn't recommend him enough!"
We recently had a training day with Ben and found him extremely friendly and approachable. Ben tailored his techniques and methods so they were appropriate for Francis Consultancy, making them more realistic and relatable. Working with Ben has made me a more confident and efficient recruiter and I couldn't recommend him enough!
Abigail Lewis Recruitment Consultant Francis Consultancy London, UK
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Written by Ben Bennett

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