How to Write a Winning Elevator Pitch
It’s always best to know to deliver a winning elevator pitch, and we’re here to help. Whether you’re writing a business plan for a new company or trying to land your dream job, your pitch can make or break you. Here are some tips and tricks that will help you write a winning pitch and seal the deal.
The Elevator Pitch
An elevator pitch is a short overview of your business that can be delivered quickly and succinctly, even if you only had a short elevator ride with a prospect. The goal of an elevator pitch is to make someone want to engage with you or your brand further. The best way to get people interested in your company or product is by showing them how it can help them solve their problems.
The problem with constructing any pitch is that once you start writing one, it’s hard to stop. Pitches often end up being too long and including too much information about your service or product. Your pitch should NOT include every last detail about your idea or company – only include the most important points.
It’s also important not to sound like you’re bragging when writing a pitch – remember, accuracy trumps modesty! Keep it simple and focus on the best things about your idea or company so that potential customers will take an interest in hearing more about it.
What’s in a winning elevator pitch?
An elevator pitch is a short summary of your business or idea, but it should be much more than that. A winning pitch will usually include four components: the problem, the solution, the evidence, and why you’re the person to solve it.
It’s important to know what you’re pitching before you actually start writing it out. When thinking about your business, think about what problem you solve for customers? What are the advantages of working with you over your competitors? And what will it mean to the customer? The answers to these questions will help you outline your pitch easily. You can find more about this framework by using the FAB framework.
When creating a great pitch, make sure to focus on one point at a time. This way, each part of your message is clear and concise. You also want to make sure that all parts of your message are relevant and engaging for the audience. The best pitches are those that have a clear call to action at the end of them. If in an email, add a link to a booking tool such as Calendly, or make sure your prospect has a way to take the next step.
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How long should my Elevator Pitch be?
Elevator pitches should be no more than 2 minutes long. This includes explaining who you are, what problems you solve, what your company does, and how it makes an impact. The idea is to intrigue the listener to want to know more about your company.
Your pitch should not include any sales jargon (e.g., “our product is the best”) or buzzwords (e.g., “cutting-edge”). These phrases can distract listeners from understanding what your business offers and can even make them tune out altogether.
A good general rule of thumb is that you should spend less time sharing why your business is interesting than you do explaining what your business solves. For example, you might spend 40 seconds telling someone what your company does and 60 seconds talking about how it makes an impact on customers’ lives or solves their problems.
The key to a great elevator pitch is in knowing what to include, and how to engage with your ideal customer.
The most important aspect of a pitch is in telling a story. Your story should be concise and compelling. It should be the most important thing in the world to you because you are pitching yourself.
Everyone’s story is different, but everyone’s story has the same basic elements.
A great pitch should include the following:
- Who you are
- What problems you solve
- Why you are unique
- How you can deliver these outcomes
- What it means to the prospect
- What’s next?
Get practising in front of the mirror and make your elevator pitch as concise as possible.
Let us know how you get on!
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