About us
Helping salespeople do their best work
Second Voice helps B2B sales teams modernise how they work and strengthen how they sell. We bring together practical AI adoption, clearer workflows and sales development, so your people have more time for buyers and better support for the conversations that matter.
Meet Ben Bennett
View my experience and connect on LinkedInI'm Ben, and I've spent 24 years across sales, sales leadership and enablement.
I've seen teams invest in training, write playbooks and buy technology, while their sellers still lose hours to research, admin and work that gets in the way of a useful customer conversation.
For managers, the questions keep coming back: can our people do it, are they doing it, and what is getting in their way?
Those questions shape my work at Second Voice. We look at the process around the sale, the evidence available and the skills each person needs. Then we choose a practical place to start and agree how to measure what changes.
How we approach the work
We start with the outcomes your people need to achieve. That means understanding your buyers, listening to real conversations and looking at where the working day gets harder than it needs to be.
AI can help with research, preparation, shared knowledge and admin. Your sellers still need curiosity, judgement and the ability to build a relationship. Your managers need evidence they can use, time to coach and a clear standard to work towards.
We agree a baseline, choose a priority and support people as they put the change into practice. The review looks at time, adoption, quality and behaviour, with commercial outcomes assessed against the evidence available.
Why we built Eriqa
Eriqa is software we have built to bring evidence from real sales conversations into everyday coaching and development.
It supports the same work: understanding what a seller needs next, giving managers a useful starting point and checking whether development shows up in the conversation.
Eriqa is optional in a Second Voice engagement. We agree the approach and tools around your needs.
Ready for more time to sell?
If research, admin, inconsistent AI use or a gap between training and practice is getting in your team's way, let's look at where to start.
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